☑ 4 EASY WAYS TO CREATE MORE VALUE FOR YOUR CUSTOMERS

Many people who dream of starting a business of their own tend to postpone their plans indefinitely saying they are still looking for a “unique business idea”. One that would supposedly allow them to launch their business in flying colors. While idealism of this kind may seem healthy, it actually block them from gaining firsthand, real-life business experience. One slightly good business idea should be enough to get you started in business.

Famous management guru Peter Drucker, remains the gold standard when setting or evaluating small business goals. Drucker said “the goal of business is to create a customer” . Keep that in mind like an entrepreneur’s compass and your business would not be off track.

By applying Drucker’s definition as a standard, the chances for success of practically any business could be increased. Instead of trying to create a unique business, the entrepreneur must try to simply create “value” that would fill the needs and wants of customers.

4 EASY WAYS TO CREATE MORE VALUE FOR CUSTOMERS

The following are a few ways to create more value for your customers in whatever business you may start.

1. PROVIDE INCREASED CONVENIENCE
If you have a grocery store, could you offer home delivery service to discount club members? If you have a travel agency, could you extend a home servicing to major clients? If you have a laundry shop business, could you offer a pick-up and delivery service for a minimal charge?

2. IMPROVE THE BENEFITS CUSTOMERS DERIVE
If you are selling fashion accessories, can your customer personalize it? If you are into landscaping and gardening business, could you visit your old customers and give minor services for free? If you are selling home-made ice cream, could you provide them in specialized cups or containers fir for the occasion?

3. COMBINE WITH A RELATED BUSINESS OR SERVICE 
If you are selling home-made ice cream, would your orders increase if you strike a marketing tie-up with balloon-makers and party clowns? If you are into hardware and construction supply sales, could you partner with a loan provider? If you have a restaurant, could you also offer cooking lessons for hobbyists?

4. OFFER BETTER SOLUTION TO OLD PROBLEMS 
If you are selling fresh flowers, would you increase your sales by selling in the afternoon and night instead of in the morning? If you are selling processed meat, could you offer order by phone or text messaging to old customers? If you are into herbal soap making, could you offer made-to-order soap based on the customer’s unique skin profile?

One surefire way to come up with fresh ideas is to simply ask your customers for suggestions. What would they like for you to improve in your product or service? Be open to negotiation and special arrangements or unique favors. It could spark off a unique business proposition that would be the envy of your competitors.